What Is ACT CRM Software?

Customer relations management (CRM) software is a key tool for businesses both large and small. It is the component of a business that helps to organize and store information on customers, sales, and marketing techniques that are applied given information based on the customers and what they buy. It makes customer service faster and helps customers walk away pleased with their dealings with a specific company. Because businesses are finding it hard to work or keep up with competitors without proper CRM software, they are racing to find the best product on the market today. One such software program is known as ACT CRM software and it's made a prominent name for itself so far.

What exactly is ACT and why has it become such a popular CRM software tool? Simply put, it is contact management software that allows you, first and foremost, to organize contacts in one place. This will create a company-wide database of names, numbers, and other contact information for employees and customers alike. Notes can be attached to these contacts as well, so all information on people related to a company can be found quickly and easily. In addition, ACT keeps a history of all contact made with customers on the contact list and any products or services the customer has purchased or taken advantage of in the past.

Besides storing information on this database, ACT offers a host of other features. There's a detailed calendar used for organizing meetings and scheduling calls, as well as a feature that helps to track sales opportunities in a unique graphical form. Besides being able to access any contact information that is stored from computers based in company headquarters, you can also access this information on mobile devices such as palm pilots. It's a great tool for any size business, and many large corporations are implementing it into day-to-day operations, as are some smaller businesses.

ACT is a product of Sage CRM Solutions and comes in five forms. The first is your general ACT program, divided into two sets, one for small teams of one to five people, and the other for larger groups of six or more. A premium software package is available for workgroups as well as one that allows access from anywhere, anytime through the Internet. Finally, there are two business-specific versions of ACT that have features tailored to each specific industry. There is one for Real Estate and one for Financial Professionals.

In 2007, ACT Premium for Workgroups received the Product of the Year Award from Communications Solutions. This is one among many awards that ACT has received in the 20 years it has been being used, helping to solidify its stance as a leading piece of business software.

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